About the Ally

Our Mission. To build healthy communities informed by facts, with a focus on environmental, civics, and cultural reporting from underserved communities.

Our Vision. To create the media alliance model of the future that rebuilds trust and understanding among people, communities and the news media, and democratizes factual information for all residents of the Sierra Nevada and beyond.

What We Believe

We’re partners, not competitors. We know we can’t cover everything. So, we instead look to partnerships to fill in the gaps of our coverage, so we can focus on the things we do well: environmental, civics and cultural stories from the Sierra Nevada and beyond. Because after all, we can go much further together than any of us can go alone.

People come first, always. As our name implies, we are your Ally. We’re a conduit for the public and work to find factual information on your behalf. We are inclusive and want to hear from all the people that make up this region. Our reporting will always focus on how issues affect the people, not the institutions, of the Sierra Nevada.

Information should be free to all. Everyone should have the same access to high-quality, factual information about the news and issues going on in their community – regardless of background or economic status. The Ally is community-funded, independent, and will never have a paywall to access content.

Editorial Vision

“Information of the people, by the people, and for the people.”  The Ally is a nonprofit, independent journalism cooperative that provides high-quality news, trusted educational content, and thoughtful reflections of life in the Sierra Nevada and beyond. We create and curate content online (sierranevadaally.org) and on the radio (KNVC Carson City, 95.1 FM) that is free for all – because we believe that information should be equitable, not behind paywalls.

Led by award-winning journalist and editor, Noah Glick, the Ally’s team of reporters and audio producers are agents for the public good, getting answers to questions the public wants and needs to know. 

“Our primary focus at The Ally is to provide desperately needed context within the news, to elevate civic understanding and engagement, and to highlight stories from people and communities we don’t often hear from,” said Glick, The Ally’s executive editor. “Ultimately, we hope to build on our award-winning coverage of the environment, civics, and culture, to build bridges of empathy and trust among residents and the media.”

The Ally is a fully independent organization that is community-funded. While we do accept contributions from businesses and professional organizations, we maintain full editorial independence.

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Meet our team.

Who We Are

Employer Identification Number (EIN): 85-0858979

D-U-N-S Number: 117650763

Our newsroom address is PO Box 1351, Carson City Nevada, 775-720-0331

Accounting firm –  Cory Wright, CPA

Legal representation – Luke Busby, Esq.

Our Editorial Independence and Donor Transparency Policy

  • We subscribe to the standards of editorial independence adopted by the Institute for Nonprofit News
  • We retain full authority over editorial content made in the interest of the communities we serve as journalists
  • We maintain a firewall between news coverage and sources of all revenue
  • We do not accept donations from political parties, elected officials, or candidates actively seeking public office
  • Acceptance of financial support of any kind does not constitute implied or actual endorsement of donors or their products, services, or opinions
  • We cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content
  • We do not accept donations from sources that present a conflict of interest with our work or compromise our independence
  • As defined in our bylaws, we do not tolerate conflicts of interest by any of our representatives that benefit, might benefit, or be perceived to benefit the private interest of the person(s) affiliated with us

Who Funds the Ally?

Donors, grantors, and sponsors subscribe to the Sierra Nevada Ally’s goal “to publish informational content without bias or political agenda and illuminate important but underreported issues.”

We make public all donors, sponsors, and institutional givers with annual gifts of $5,000 or more. Our donors, grantors, and sponsors play no part in guiding our reporting content. We commit to full transparency.

Our thousands of small donors provide the major portion of our revenue base

For more information, contact Joe McCarthy at jm@sierranevadaally.org or 775.720.0331.


Calvin/Bahouth Family

City of Reno Arts & Culture CARES grant
(For the Ally & Double Scoop Arts reporting)

Solutions Journalism Network
Google News Initiative

Our Partners

NCN chooses to partner with organizations with strong mission alignment that see their role as one of serving a community’s needs and are committed to building trusting and loyal relationships

We will not partner with an organization that:

  • Advocates or enables the advocation of (including by providing a platform to those who do) bigotry, violence, or hatred. This includes prejudice based on race, religion, ethnicity, sex, gender identity, sexual preference, reproductive choices, age, military status, citizenship, ability or impairment
  • Is in conflict with facilitating an informed and empowered citizenry by increasing divisions, in society, decreasing civic and community involvement, and contributing to a lack of trust in relationships


Best Practices

  • A board/financial audit committee as required by Sarbanes-Oxley
  • Cash management
  • Formatted budgets & cash flow statements
  • A contingency fund
  • A mix of revenue sources: reader revenue, sponsorships, individual giving and institutional giving
  • An Annual Plan

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